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| Welcome to Yorkshire ： ウィキペディア英語版 |
Welcome to Yorkshire
Welcome to Yorkshire (WTY) is the official tourism agency for the traditional county of Yorkshire, the UK's largest county, promoting Yorkshire tourism both nationally and internationally. It was formerly known as the Yorkshire Tourist Board until 2009, but underwent a rebranding: a new Welcome to Yorkshire brand, a new website, the launching of various new marketing campaigns and a move to the present site in Leeds, West Yorkshire. The stated aim of the organisation is: 'to grow the county’s visitor economy'. The current Chief Executive is Sir Gary Verity.
==Activities==
Following the 2009 rebranding, Welcome to Yorkshire has become involved in a range of new campaigns and initiatives. Aside from the more traditional forms of tourism marketing usually associated with tourist boards, Welcome to Yorkshire has been involved in cultural partnerships such as the Yorkshire entries to the Chelsea Flower Show, ''The Railway Children'' tour, the Hockney tour and the Yorkshire Sculpture Triangle; the largest initiative of its kind in Europe. They are also an official partner of Yorkshire County Cricket Club, sponsoring the team's Twenty20 tour of South Africa in 2012.
Welcome to Yorkshire spearheaded the campaign to host the 2014 Grand Depart of the Tour de France in the county, to showcase the natural beauty of the region as well as its ability to stage world class events. On 14 December 2012 when Yorkshire was confirmed as the starting place for the historic cycle race.
A key component of the WTY brand is its website, which serves both as a base for the various campaigns and promotions launched by the organisation and as a database for tourism across the county. It is one of the UK's most visited tourism websites.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Welcome to Yorkshire」の詳細全文を読む
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